​​Beauty & wellness market is among the fastest-growing in the world – yet still “undiscovered” by the blockchain industry.

​​Beauty & wellness market is among the fastest-growing in the world – yet still “undiscovered” by the blockchain industry. This oversight will soon be fixed by The Joy – a new platform that will let users book beauty treatments in real time from an app and pay in tokens.

The Joy will issue its own cryptocurrency, called Joycoins, which will serve as the basis for the whole ecosystem, including advertising, bonuses, and bounty. Joycoins will also be traded at leading digital exchanges, bringing even more benefits to members.

The Joy is founded by a group of seasoned entrepreneurs in Berlin and has already raised over $2 million in its private seed round. The company has an established network of partnerships and a working business model.

Tokenized payments offer huge opportunities for the beauty industry: commissions on The Joy will be lower than on any of the competing platforms. The range of treatments will very wide, too: from manicure to beard grooming and massage.

The Joy is launching a bounty campaign to test the brand-new beta version of its app. All testers will be rewarded with free Joycoins. For more info, please join the official group: https://t.me/thejoyio